We Are Scotland Campaign Toolkit
The 'We Are Scotland' campaign was created to help embed a greater sense of collective responsibility in fighting coronavirus. As we move forward through the phases it’s important that we recognise that the virus has not gone away. As businesses start to reopen the Scottish Government wants to ensure that everyone feels supported and is clear of the guidelines in place.
The 'We Are Scotland' Campaign was developed to show a collective responsibility in fighting coronavirus. The campaign is running alongside the 'FACTS' protection campaign and the 'Test and Protect' campaign, and is live across tv, radio, press, outdoor and digital media.
The 'We Are Scotland' Stakeholder Toolkit is primarily aimed at businesses/services, and includes the following:
- 'We Are Scotland' campaign information and tv ad
- FACTS Guidance – including posters and social media assets
- Retail posters
- Face covering posters
- Protection assets
- Suggested social copy
- FACTS key messaging
- Face coverings Q&A
Download We Are Scotland Campaign Toolkit here
Download the digital ads here or all other assets here.
Also available, FACTS Information Posters in multiple languages/formats, which can be found in BSL, audio and additional languages.